Social Media and Branding: Adding the latest guidance
for your convenience.

These tips are all about ensuring that you use the correct and latest social media guidance.
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Note: In order to optimize UNCDF's social media content, please use the checklist provided for editorial approval of social media content. Additionally, please check-in with our social media manager to schedule and post your content across various platforms. Please ensure that your posts adhere to the visual and textual guidelines, including relevant hashtags, appropriate call-to-actions, and accurate captions.

Text

Review

Review the text and captions for spelling, grammar, and punctuation errors.

Verify

Verify that the text is appropriate for the intended social media platform and target audience.

Check

Check that any included hashtags are relevant, appropriate, and don't exceed platform limits.

Confirm

Confirm that any mentions or tags of other individuals or organizations or donors are accurate and appropriate

Visual Content

Review

Review images, videos, or graphics for relevance, quality, and appropriateness.

Verify

Verify that all visual elements are properly credited or sourced (if applicable).

Links and Call-to-Actions

Review

Verify the accuracy and functionality of any included links.

Check

Check that the call-to-actions are clear, compelling, and relevant to the desired action.

Brand Consistency

Verify

Verify that the content uses consistent corporate branding elements (e.g., logos, colours).

Protocols and Policies

Check

Check that the content does not infringe upon intellectual property rights or copyright.

Engagement and Interactivity

Consider

Consider the timing and frequency of posting to maximize user engagement and interaction.

Preview and Final Checks

View

View the content in its intended format on desktop and mobile devices.

Review

Review the content for overall coherence, flow, and effectiveness.

Double-check

Double-check the scheduled date and time of the post.

Seek feedback

Seek feedback or input from relevant stakeholders, if necessary

Seek approval

Seek approval for posting from manager once all checklist items have been reviewed and cleared.

Quick Access

Logo
All of your corporate needs in one place. Make sure to use the right logo for the right purpose.
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Boilerplate
Our Corporate boilerplate, important to keep in mind, no exceptions.
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Stationery
Make sure to use the correct template to ensure brand consistency.
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Social Media
Our Social Media guidelines will help to post it right.
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Publications
Find the latest versions of all of our corporate publications.
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Video and Photography
Guidelines on how to to convey UNCDF's branding and capture our work.
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We've created a video teaser to inspire your next video and make UNCDF look great.

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